fdfdd
fdsffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffff

Straight A Tours

About This Project

Challenge

 

Try searching “student tours” or “student travel” and many travel aggregator site will pop up. The travel industry is no joke online – fiercely competing to get everyone’s attention. Straight A tours, a leader in the student travel industry, knew this saturated space all too well when they found us.

 

We were tasked with the following goals:
• Increase leads
• Increase the Straight A Tour’s online reputation and visibility
• Increase conversion rate

 

Strategy
• Develop and syndicate student tour-related content to engage student travelers and to further position Straight A Tours as an authority in the travel industry
• Launch a full-scale paid social media campaign
• Create and maintain a PR campaign

 

Results
• 250% increase in qualified traffic to the website
• Average leads increased by 24 a week
• Bounce rate decreased by 38%

Date

July 01, 2016

Category
Travel